Designing a Brand That Moves: The Oh Ride Case Study
Collaborating with José Enrique from Oh Ride was a real pleasure. I’ve known José for years, and I’ve always admired his entrepreneurial spirit someone who takes calculated risks and is committed to seeing things through. He entrusted me with developing the visual identity of his brand, and the creative process was deeply rewarding. From the start, we agreed to explore three distinct design directions to help define a clear and strategic visual path for the brand. Oh Ride is an emerging company with strong roots in the city of Ponce, Puerto Rico, where it has successfully offered scooter rentals for tourism and urban adventures experiences that are energetic, accessible, and fun. The brand’s tone is fresh, dynamic, and friendly, aimed at people who want to explore the city in a simple, enjoyable way. Right now, Oh Ride is preparing for an ambitious expansion that will transform its reach and positioning. It’s not just about growth it’s about redefining the vehicle rental experience in ...
